the “blob ross” of branding

I’m an artist, digital designer, and illustrator with over ten years of experience working in branding and UX.

Juxtaposed with my abstract and exploratory art practice, I have developed a verified, demonstrable process for converting a brand’s values to a distinct and authentic visual identity that’s perfectly positioned in any given industry.

I’ve been the first designer at a start-up, where I was responsible for guiding the founders through brainstorming a company name and developing a B2B brand. I went on to oversee and direct strategy for a team of specialists across multiple digital marketing channels, including SEO, paid ads, and PR.

I’ve designed and built multiple B2B websites, both on my own and as part of a team. I’ve produced design assets for every touchpoint of the customer lifecycle, including motion design. I’ve done freelance research, strategy consulting, illustration and complete brand identities for clients in DTC, food service, cannabis and software.

And the good news for you, dear reader, is that I’m currently available for freelance work or a new full-time role.

resume

resume

funnel clarity

Branding & CX Designer

May 2016 - 
August 2025

Worked directly with the founders to rename the company, design a brand identity, and build a digital presence.

Grew leads while directing strategy for specialists across marketing channels, while designing for every customer touchpoint.

BETA

Product Marketing & Art Direction

Contract: Apr 2026 - 
July 2026

Conducted exhaustive industry research and stakeholder interviews, designed a distinct visual language, and built a conversion-optimized content strategy aligned with sales goals for BETA’s electric aircraft chargers.

freelance design & strategy

July 2017 - Current

Visual design, market research, product strategy consulting, and complete brand identities for clients in DTC, food service, cannabis, aerospace, software and non-profits.

skills

  • Figma, Photoshop, Illustrator, Indesign, After Effects

  • HTML/CSS, vanilla Javascript

  • Branding

  • Graphic Design

  • User Research, UX/UI Design

  • Marketing Strategy

  • Content Marketing

  • Product Positioning

  • Copywriting and presenting

james madison university

Harrisonburg, VA

School of Media Arts & Design

B.S. Interactive Design, 2016

My Story

I spent my childhood hiking, playing soccer, and learning to love the humidity just outside of Washington, D.C., before returning to live in the city for four years after college.

In 2020, I moved to central Vermont and immediately fell in love with the unique community and landscapes of the Green Mountain State. I solo through-hiked the Long Trail in 2022, and I’ve been living in downtown Burlington with dozens of houseplants ever since.

Through it all, I’ve found comfort in caramelizing onions, reading Dostoevsky, and the English Premier League.

reach out!

I’d love to hear from YOU!