hi, my name is andrew.
I’m an artist, illustrator, and digital designer with nearly a decade of specializing in branding and customer experience.
I deeply revere and thoroughly enjoy the process of understanding an audience, how to best communicate with them, and design for their needs.
branding & customer experience
I spent nine years as the sole full-time designer at a B2B sales training agency, crafting the brand and using design to differentiate at every touchpoint across long, complex buying and retention cycles.
Funnel Clarity
Brand Identity Design
User Research
Buyer Persona Definition
UX Design
Web Development
Product Positioning
Design + Strategy for Multi-Channel Digital Marketing Campaigns
I worked closely with the founder to triangulate a brand and visual language for a product in crowded, noisy industry: a Chrome extension to simplify online shopping.
Ollacart
Brand Identity Design
User Research
Product Positioning
Tables Without Borders
I created the brand, website and every design asset for a non-profit dinner series at various restaurants in Washington, D.C. that raised over $20,000 for refugees.
Brand Identity Design
UX Design
Web Development
Design + Strategy for Multi-Channel Digital Marketing Campaigns
Print Design
visual design & illustration
Over time, I’ve developed a playful visual language with rounded shapes and vibrant colors.
I really enjoy employing this style in my artistic practice, and when it’s appropriate for a project.
motion design
research, strategy & design
what i can do for you:Help you name a business or design a brand identity
Conduct user research and build buyer personas
Design a graphic to promote an event
Animate a video for social media campaigns
Design and develop a website on a number of popular CMS like Squarespace, Wordpress or Hubspot
Contribute to your design team’s impact using my marketing experience and Figma + Adobe skills
Thoughtfully and strategically advocate for the role of design to multiple varied stakeholders
Create and install art inspired by your restaurant or business
instagram exploits
reach out!
If you’re interested in working together or think we might have alignment in other areas, I’d love to hear from you.
